On the Marketing of Coke Zero
Here in Japan, Coca-Cola Zero is being markedted as a diet cola for MEN. I don't know if the regular Diet Coke had some sort of "girly" stigma or what, but all the ads for Coke Zero have been like this.
HESITATE NOT, FOR YOU ARE A JAPANESE MAN.It's interesting to note that the first shipments of Coke Zero sold out within days around here, and some stores had to wait over a month for more of the 1.5 liter size. Some stores are still waiting.
As for me, I don't care which kind of fizzy diet cola I drink, as long as it's a Coca-Cola product. Right now, Coke has partnered with Apple to give away 25,000 free song downloads from the iTunes Music Store. Considering the amount of cola I drink, it shouldn't be surprising to anyone that I've already won 10 songs.
Rob
Labels: cola
posted by Rob @ 8/10/2007 09:20:00 AM
2 Comments:
I have seen those commercials on tv several times. I have to say i was very amused. I too wondered if here in Japan there is a feminine stigma to diet coke... who knew?
Hello i live in Europe and even thought the Coce Zero adds do not mention that its for men, the adds are promoting it to male audiences.
Its widely known now that Coce light is a bit sweeter than the original and along with the silvery wrap make it perfect for women. So i guess they really wanted to make something for men too.
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