Thank you gifts

In America, on occasions when employers/companies/etc. give thank you gifts to their clients/employees, what do they give, usually? Fruit baskets? Gift certificates?

In Japan, the gifts can be cleaning supplies, coffee sets, Kobe beef (for when you're REALLY grateful), or this:


A gift case of beer.



Got that for Christmas 2007/New Year's 2008. Took most of 2008 to finish off -- even in Japan, I wasn't that much of a drinker.